Digital Equip Corp by Sirkka Javenpaa and Blake Ives. (original) A number of individuals within Digital had pushed for the formation of an Internet business. These included people drawn from research, engineering, sales, corporate communications, consulting, and product and industry groups within Digital. Many had taken on "virtual" responsibilities above and beyond their normal jobs to help register Internet opportunities on the radar screens of senior executives. But many questions remained unanswered. How big are the business opportunities of the Internet and Web-based technologies? How should Digital compete in the Internet market? How to add value and make money from a resource perceived as free by many? How hard, fast, and deep should Digital invest in this market given the difficult financial state of the company? How should Digital further leverage the technology internally? href="http://www.cox.smu.edu/mis/cases/home.html">original)
Electronic Commerce on the World Wide Web (original) This is a short case study intended to introduce students to the world of electronic commerce as currently conducted on the World Wide Web (WWW) and the Internet. It does not focus on any particular firm, though it will be referenced by other cases. The case provides students who have access to Mosaic, or other Web browsers, with guided assistance in learning about the WWW's applicability to electronic commerce. Those without access to a browser will still gain a solid understanding of the possibilities. The case has three main sections. In the first, we look at an exciting new technological opportunity - the World Wide Web. Here we introduce the Internet, the Internet communications protocols (TCP/IP), the World Wide Web, and Web browsers such as Mosaic. In the second, we see how both small and large organizations are learning to harness this new opportunity to electronic commerce. The final section is intended to provide students with a high level understanding of how Web applications are constructed.
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